UWSSLEC Advanced Design and Production
(UW-Whitewater Libmedia 754)

July 2011
Instructor: E. Anne Zarinnia, Ph.D.
Dept. Educational Foundations
Univ. of Wisconsin-Whitewater
zarinnie@uww.edu
uwzarinnie@gmail.com
D2L:  uwsystem.courses.wisconsin.edu

Course Description

One of the requirements of any profession is the ability to comunicate.   This is especially true of librarianship and, as information in all forms and formats is delivered to users of networked environments, it is especially important to be able to communicate effectively using print, multiple media and the Web to educate and assist the users of network accessible library resources.  Communication is also an essential process for learning and teaching.  This course builds on skills acquired in Instructional Technology that enable you to communicate with elegance and clarity using print and web documents. In particular, you will develop intermediate competence in using standard graphic and web authoring tools to create documents that support students and teachers in their use of modern libraries.  Expression of creative activity is the owner's copyrightable work, so we will also be concerned with issues of intellectual property and copyright.

The UW-Whitewater conceptual framework, The Teacher is a Reflective Facilitator, is the underlying structure in teacher education programs at UW-Whitewater.  Our teacher education program is committed to reflection upon practice; to facilitation of creative learning experiences for pupils; to constructivism in that all learners must take an active role in their own learning; to information and technology literacy; to diversity; and to inquiry (research/scholarship) and assessment.

IMPORTANT NOTE:  While this is a distance course with a one week face-to face, because it is an intensive three-weekgraduate program
EACH DAY is a FULL DAY WITH A SCHEDULE FOR COMPLETING  ALL ACTIVITIES ASSIGNED IN THAT DAY BY  NO LATER THAN 8PM.

Competencies

(Adapted from ALA/AASL Standards for Initial Programs for School Library Media Specialist Preparation competencies, the Wisconsin DPI Content Standards for the Professional License, and the National Board of Professional Teaching Standards for Library Media.)

University of Wisconsin System
School Library Education Consortium
Program Competencies

WI DPI Standards for Professional Licensure

AASL/ NCATE Standard

NBPTS

Possible
Portfolio Artifacts

Advanced Design and Production (UWW LIBMEDIA 754)

Apply basic principles of learning and message design to produce resources for specific learning purpose. Communicate complex and abstract concepts with elegance and clarity

P5A,

2C

5

Web Design Plan

Apply advanced technologies to design, develop and produce media in support of the library media and instructional programs

P5B

2C

5

Web Resource Activties
Web Site

Teach ethical use of information and technology and respects and complies with intellectual property rights, laws and guidelines

P4B

1C

5

Library Web site

Resources

The course website in Desire2Learn (uwsa.edu/d2L) will have resources for the course.  In addition, some reources will be provided in web environments like Google Docs in order to expand your experience with web resources.  The introductory letter will proved the access to D2l, and D2l will provide access to the Web reources.

Required Software

We will be operating in the framework of Campus Guides, LibGuides and the software below.

LibGuides and Campus Guides are web based and accessible from anywhere once you have signed in.

Note: Products created in softwareother than those indicated below, including software that is created elsewhere and then imported into the products below, will be neither reviewed nor accepted.

All software is available in 1005 Winther labs. Dreamweaver and Office are also found in the Winther 1006 and Anderson computer lab.) Software used is available as a 30-day free download, sufficient for this course.

For discount prices, see:

Wisconsin Integrated Software Catalog  

Dreamweaver and  Fireworks  in CS5 Web Standard v4 for Macintosh License & Media for Students, Faculty, and Staff  Item 51579 $210  (Just Dreamweaver $119)

Books

The particular book or books you read or acquire are a personal preference that depends on your need. The Non-Designers Design Book is an important, simple, conceptual underpinning of elegant and effective communication and is strongly recommended.  The Visual Quick Start Series books are excellent.  Before you buy expensive books, sit on the floor in Barnes & Noble for a few hours to see which look interesting and accessible. A few options follow:

  1. The Non-Designer's Design Book
    by Robin Williams
    Avg. Customer Rating: 4.6 out of 5 stars
    Used & new from $6.754.
  2. The Non-Designer's Web Book
    by Robin Williams, John Tollett (Paperback)
    Avg. Customer Rating: 4.3 out of 5 stars
    Used & new from $21.992.
  3. The Non-Desgner's Type Book: Insights and Techniques for Creating Professional-Level Type
    by Robin Williams, Nancy Davis (Editor)
    Avg. Customer Rating: 4.5 out of 5 stars
    Used & new from $15.743.
  4. Non-Designer's Scan & Print Book
    by Sandee Cohen, et al (Paperback)
    Avg. Customer Rating: 4.7 out of 5 stars
    Used & new from $12.00
  5. designing web graphics. -- by Lynda Weinman; Paperback
    From: $33.75
    Avg. Customer Rating:
  6. Web Graphics for Non-Designers
    by Adrian Roselli, et al
    Avg. Customer Rating: 4.5 out of 5 stars $49.99
  7. visual-literacy.org A Periodic Table of Visualization Methods http://www.visual-literacy.org/periodic_table/periodic_table.html
  8. Roger C. Parker's Newsletter.  Design to Sell http://www.rogercparker.com/Downloads/PDFs-DTS/DTS-001_DesignEssentials.pdf
  9. Dreamweaver CS5: The Missing Manual [Paperback]
    David Sawyer McFarland (Author)
    Avg. Customer Rating: 5 stars $29.69
  10. Dreamweaver CS5 For Dummies (Paperback - May 10, 2010)
    Janine C. Warner
    Avg. Customer Rating: 3.5 stars $16.49, $12.50
  11. Teach Yourself VISUALLY Dreamweaver CS5 (Teach Yourself VISUALLY (Tech)(Paperback - Jul 26, 2010)
    Janine C. Warner
    Buy new: $19.06 $16.49
    Avg. Customer Rating:  5 stars
  12. Adobe Fireworks CS4 How-Tos: 100 Essential Techniques (Paperback)
    by Jim Babbage (Author) $19.79
    Avg. Customer Rating:  4 stars
  13. Adobe Fireworks CS5 Classroom in a Book (Paperback - Jul 3, 2010)
    Adobe Creative Team
    $34.64  K$2.19
    Avg. Customer Rating: 3.5 stars
  14. Adobe Fireworks CS5 Step by Step Training [Spiral-Bound]
    Noble Desktop (Author)
    Avg. Customer Rating: 5 stars $64.00
  15. Beginning CSS: Cascading Style Sheets for Web Design (Wrox Beginning Guides)
    by Richard York 4.5 stars $36.39
    Avg. Customer Rating: 4.5 stars
  16. Web Usability and Navigation: A Beginner's Guide
    by Merlyn Holmes (Paperback)
    Avg. Customer Rating: 4.8 out of 5 stars
  17. Sexy Web Design: Creating Interfaces that Work
    by Elliot Stocks (Paperback - Mar 28, 2009) Buy new: $39.95 $26.37
    Avg. Customer Rating: 4.5 stars
  18. Designing Web Navigation: Optimizing the User Experience
    by James Kalbach and Aaron Gustafson (Paperback - Jun 1, 2007)
    Avg. Customer Rating:   4.5 stars
  19. Forms that Work: Designing Web Forms for Usability (Interactive Technologies)
    by Caroline Jarrett, Gerry Gaffney, and Steve Krug (Paperback - Nov 17, 2008)
    Avg. Customer Rating: 4.5 stars
  20. The Principles of Beautiful Web Design
    by Jason Beaird (Paperback - Jan 31, 2007)
    Buy new: $39.95 $26.37
    Avg. Customer Rating: 4.5 stars
  21. Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics
    by Jennifer Niederst Robbins and Aaron Gustafson (Paperback - Jul 15, 2009)
    Avg. Customer Rating: 4.5 stars
  22. The 3 Rules of Good Web Page Design -- Special Report (Business eBook Reports)
    by Pam Tarver and Business eBook Reports (Kindle Edition - May 1, 2009) - Kindle Book
    Buy: $2.38
    Avg. Customer Rating:
  23. Head First Web Design
    by Ethan Watrall and Jeff Siarto (Paperback - Jan 2, 2009)
    Buy new: $49.99 $31.49
    Avg. Customer Rating: 4.5 stars
  24. Professional Web Design: Techniques and Templates (CSS & XHTML) (Charles River Media Internet)
    by Clint Eccher (Paperback - April 2, 2008)
    Buy new: $49.99 $31.49
    Avg. Customer Rating: 4.5 stars
  25. Using WordPress as a Library Content Management System
    by Kyle M. L. Jones and Polly-Alida Farrington (Single Issue Magazine - Apr 28, 2011)
    Buy new $43.00 K18.70

Other Resources: See Links and Weekly Pages on D2L Course Site at uwsystem.courses.wisconsin.edu OR uwsa.edu/d2l

Technical Issues (READ NOW)

Major Assignments and Assessments

Grading Policies

New licensure and accreditation policies look for assessment of competencies developed.  In keeping with that approach, grades will be based on professional performance indicated in the following scale adopted by the College of Education for advanced programs and consistent with the performance expectations of the profesional body:

Each program competency will be evaluated on a five point scale:

0: Undocumented (no evidence; undocumented demonstration of competence)
1: Minimal (limited or inconsistent demonstration; inability to meet level of expectation)
2: Basic (somewhat limited demonstration; emerging toward level expected)
3: Proficient (complete demonstration; at level expected)
4: Advanced (complete and outstanding demonstration; exceed level expected)

University Policies

Religious Beliefs Accommodation

Board of Regents policy states that students' sincerely held religious beliefs shall be reasonably accommodated with respect to scheduling all examinations and other academic requirements. Students must notify the instructor, within the first three weeks of the beginning of classes (within the first three weeks of summer session and short courses), of the specific days or dates on which they will request accommodation from an examination or academic requirement. For additional information, please refer to the section in the University Bulletin and the Timetable titled, Accommodation of Religious Beliefs.

Academic Misconduct

The University believes that academic honesty and integrity are fundamental to the mission of higher education and of the University of Wisconsin System. The University has a responsibility to promote academic honesty and integrity and to develop procedures to deal effectively with instances of academic dishonesty. Students are responsible for the honest completion and representation of their work, for the appropriate citation of sources, and for respect of others' academic endeavors. Students who violate these standards are subject to disciplinary action. UWS Chapter 14 identifies procedures to be followed when a student is accused of academic misconduct. For additional information, please refer to the section in the Student Handbook titled, Student Academic Disciplinary procedures.

Absence for University Sponsored Events

University policy adopted by the Faculty Senate and the Whitewater Student Government states that students will not be academically penalized for missing class in order to participate in university sanctioned events. They will be provided an opportunity to make up any work that is missed; and if class attendance is a requirement missing a class in order to participate in a university sanctioned event will not be counted as an absence. A university-sanctioned event is defined to be an intercollegiate athletic contest or other such event as determined by the Provost. Activity sponsors are responsible for obtaining the Provost's prior approval of an event as being university sanctioned and for providing an official list of participants. Students are responsible for notifying their instructors in advance of their participation in such events.


eaz, July 2009  zarinnie@uww.edu
Last Modified: July 11, 2011